Market research and public opinion polling

- investigation into market potential, awareness, acceptance and familiarity of goods and services and buying habits of consumers for the purpose of sales promotion and development of new goods and services, including statistical analyses of the results - investigation into collective opinions of the public about political, economic and social issues and statistical analysis thereof

Name: Market research and public opinion polling
Sector: M - Professional, scientific and technical activities

Lump-sum tax

Usually not eligible

Usually not eligible for lump-sum taxation: advertising and market research are excluded by law.

Usually includes

investigation into market potential, awareness, acceptance and familiarity of goods and services and buying habits of consumers for the purpose of sales promotion and development of new goods and services, including statistical analyses of the results
investigation into collective opinions of the public about political, economic and social issues and statistical analysis thereof

Source: the official APR activity classification.