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73.11
Advertising agencies
This class includes the provision of a full range of advertising services (i.e., through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, and buying. It includes: - creation and realisation of advertising campaigns: . creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media . creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design,
- Name
- Advertising agencies
- Sector
- M - Professional, scientific and technical activities
Lump-sum tax
Usually not eligibleUsually not eligible for lump-sum taxation: advertising and market research are excluded by law.
Usually includes
- This class includes the provision of a full range of advertising services (i.e., through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, and buying. It includes:
- creation and realisation of advertising campaigns:; creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media; creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc.; aerial advertising; distribution or delivery of advertising material or samples; creation of stands and other display structures and sites
- conducting marketing campaigns and other advertising services aimed at attracting and retaining customers; promotion of products; point-of-sale marketing; direct mail advertising; marketing consulting
Usually excludes
- publishing of advertising material, see 58.19
- production of commercial messages television and film, see 59.11
- production of commercial messages for radio, see 59.20
- market research, see 73.20
- advertising photography, see 74.20
- convention and trade show organisers, see 82.30
- mailing activities, see 82.19